Penelope Buckley, Laboratoire d'économie appliquée de Grenoble, developpera sa présentation à partir de l'article du Prix : 

The aim of demand response is to make energy consumption more flexible during peak periods. Using a contextualized CPR framework, we study energy consumption choices. Subjects decide the consumption level of five activities during 10 periods. The total consumption of these activities is the CPR contribution, and payoffs depend on the amount consumed by the group. In the nudge treatment, subjects are nudged towards the socially optimal level of consumption using injunctive norms. The average consumption observed in the nudge treatment is used to calculate the tax implemented in the tax treatment. The objective is to quantify the nudge via an equivalent tax. The main hypotheses are: consumption choices will be lower in the treatment groups compared to the control groups; when the tax level is fixed according to the nudge result, consumption choices in the tax treatment will be equivalent to those in the nudge treatment. Across all 10 periods, consumption is significantly lower in the nudge treatment, and higher for control groups. In the tax treatment, consumption remains between the two at or slightly above the target. We conclude that the nudge treatment performs as well as an equivalent tax without the implied loss of welfare. When comparing decisions under the nudge and tax treatments to the control groups, the consumption decisions are significantly different from period 2 for the nudge and, consistently different from period 7 for the tax. We conclude that the nudge is understood and integrated into subjects' decision making quicker than an equivalent tax.